For almost 60 years Barbie has played a starring role in mother / daughter play time. This year Barbie is celebrating all of those special moments mothers and daughters spend together – playing, creating, exploring and imagining – with their #MotherDaughterTime campaign.
We were delighted to support the campaign by inviting a handful of our favourite bloggers to share their own creative Barbie-themed play ideas. The result is an inspiring collection of ideas which will continue to be discovered (and pinned and re-pinned!) for many years to come.
Kelly from Be a Fun Mum shared many of the ways she has enjoyed playing with Barbie dolls with her kids, linking in many of her previous posts featuring creative Barbie play ideas.
Sam from School Mum posted 17 mother / daughter date ideas designed to create life long memories.
Jody from Six Little Hearts reminisced about her own childhood with Barbie, and shared many play ideas to inspire her readers to create their own memories, from making Barbie a tropical island in your sandpit to creating a story book using real photographs of Barbie as the lead character to illustrate it.
Maraya from Stuff Mums Like posted more ideas including making dresses for Barbie out of play dough.
Kris from Her Collective shared her favourite play ideas from playing mermaid Barbie with crocheted mermaid tails to DIY puppet shows, while Mandy from Barbie, Bieber and Beyond wrote a touching post about the importance of quality mother / daughter time and how playing with your children is just as important as teaching them the lessons of life.
All of the bloggers in the campaign have daughters within the three to nine-year-old age group, making them perfectly aligned with the target audience for Barbie.
Our speciality is hand-picking ‘best fit’ bloggers for every campaign we work on and helping to integrate brand messages into interesting, relevant and searched-for content. Like to work with us? Please get in touch to find out how we can customise a blogger outreach program designed to suit your specific needs and objectives.