I’ve had an interesting 2 days over at Mumbrella 360 Conference. It’s a bit overwhelming when you get all the creatives and marketers all in the one room together. Lucky, there was an endless supply of coffee!
My session with Allison, JJ and Gaynor went really well. Lots of questions around sponsored posts, disclosures, blogging integrity and the like. Allison presented her white paper about brands and bloggers. It’s very insightful and essential reading for brands wanting to gain a better understanding of the fast evolving brand / blogger relationships. You can read all about it here.
At the end of the presentation, Allison asked me what my thoughts were with regards to the future of blogging. Where do I see it going?
I told her I see bloggers building their very own media empires. I know it sounds a bit over the top but if you have a look at some of the most influential blogs out there, their reach and influence is massive. Not to mention the fact that their level of engagement would make some mainstream media outlets green with envy.
At Q&A, this question was raised: At what point will the blogger lose that personal touch with their readers once they’ve established themselves as “media entities”?
To me no matter how “big” a blogger becomes, I will always gravitate towards the person behind the blog and not the “brand” that they’ve built. I read a lot of blogs and some of them are huge. So much so that they are able to monetise it and make a decent income out of it. Their blogs may look polished and very professional but I read them for the simple reason that I connect and relate with them. They are normal, everyday people whose opinion I value and trust. And no amount of bloggy bling can stop me from being a loyal reader.
What about you, do you think blogs will lose their personal touch once they’ve hit the “big” time?