A Blogger Outreach Agency With a Difference

Digital Parents Collective is a specialist blogger outreach agency. As part of the Digital Parents Network, Australia’s largest community of blogging parents, we have direct access to over 2,000 bloggers including Australia’s most influential ‘mum bloggers’.

Our speciality is hand-picking best fit bloggers for every campaign we work on and helping to integrate brand messages into interesting, relevant and searched-for content.

Our service offerings cover everything from sponsored posts and product reviews, to blog advertising, twitter parties, brand events and long term promotional partnerships. We’ve also worked with some of Australia’s biggest brands.

What makes us different: 

Direct access to over 2,000 influencers

Australian mum and dad bloggers come in all shapes and sizes, covering all kinds of niches. We focus on finding the right voice from this large and growing talent pool to share your brand’s story.

We understand bloggers

Community founder Brenda Gaddi was a high profile mum blogger in her former life and has been very active in growing the Australian blogging community  since 2010. We also know many of the blogger’s stories and have formed strong relationships over the years. When it comes to blogger outreach programs we know the kinds of campaigns that work, and the ones that don’t.

We understand parenting and what it is like to be a mum.

We have eight kids between us so we know what it is like to be a mum. And we know how mums communicate in the blogosphere – it’s something that we have been doing for years.

We understand brands.

Our managing director has over 15 years classic brand management experience gained at major blue chip multinational FMCG companies both here in Australia and overseas. With this comes an intimate understanding of the challenges both businesses and marketing professionals face and the need to deliver against specific objectives and ROI challenges.

We know what works.

With backgrounds in community management, blogging, social media, sales, marketing and blogger outreach we know what both bloggers and brands are looking for, and we know how best to bring the two together to ignite conversation.

Our vision is to create meaningful relationships between brands and bloggers. We want brand stories to be told in the most relevant and authentic way. And we want the stories to engage the target audience: readers and consumers alike.

Let us help you share your story.

Contact us to find out how we can help you engage with the influential bloggers from our community.