Digital Parents Collective is a specialist blogger outreach agency and the commercial division of Digital Parents, Australia’s largest online community for blogging parents. With over 2,300 Aussie bloggers registered in our community, including Australia’s most influential ‘mum bloggers’, we are uniquely able to match brands to the right voices in the right way.
We understand Aussie Mum bloggers.
We know their stories, we comment on their blogs, we follow them and we’ve formed strong relationships with them. When it comes to blogger outreach programs we know the kinds of pitches that work, and the ones that don’t.
We understand parenting and what it is like to be a mum.
We have seven kids between us aged from 18 years to 16 months old so we know what it is like to be a mum. And we know how mums communicate in the blogosphere – it’s something that we have been doing for years.
We understand brands.
Our managing director has over 15 years classic brand management experience gained at major blue chip multinational FMCG companies both here in Australia and overseas. With this comes an intimate understanding of the challenges both businesses and marketing professionals face and the need to deliver against specific objectives and ROI challenges.
We know what works.
With backgrounds in community management, blogging, social media, sales, marketing and blogger outreach we know what both bloggers and brands are looking for, and we know how best to bring the two together to ignite conversation.
Our vision is to create meaningful relationships between brands and bloggers. We want brand stories to be told in the most relevant and authentic way. And we want the stories to engage the target audience: readers and consumers alike.
Let us help you share your story.
Contact us to find out how we can help you engage with the influential bloggers from our community.